BridgeHead appoints senior director of sales EMEA
BridgeHead Software has appointed Darrell Bailey as senior director of sales, EMEA. He will be responsible for managing sales activity across the NHS, private healthcare, occupational health and elite sports sectors. He will also be identifying market opportunities that will contribute to the overall business growth strategy, helping BridgeHead to achieve further success across Europe, the Middle East and Africa.
BridgeHead’s independent clinical archive HealthStore enables organisations to work towards a single patient record by consolidating, storing and protecting clinical and administrative information that exists outside of their EPR within a central repository. It then provides access to that information to those that need it at the point of care. Bailey said: “The healthcare data management landscape is rapidly evolving, with an increased need for interoperability and the regional sharing of vital patient information to meet the demands of a modern healthcare service. Data sits at the heart of this move, and is the real strategic asset of all healthcare providers. That’s why HealthStore is such a game-changer – it enables clinicians and support staff to have a 360° patient view, at the point of care.
“I’m excited to be joining BridgeHead at this point in the company’s development to support its ambitious growth plans. Equipped with an understanding of the market and future industry challenges, I’m looking forward to helping healthcare providers ensure the best solutions are in place so that patients are benefitting from integrated, patient-centric care.”
Bailey has an extensive understanding of healthcare IT services, having 15 years’ experience in the industry. He joins from GE Healthcare, where he worked as the sales manager in the digital sector. Prior to this he held various senior commercial roles within Atos, Sensely, Carestream and Sectra, where his responsibilities included new business development, team expansion and management of the sales pipeline.
President and chief executive officer Jim Beagle added: “We are seeing a heightening demand for HealthStore and RAPid, and Darrell’s appointment serves as a lynchpin to the further expansion of our team. Not only is he passionate about the industry, he’s also committed to ensuring healthcare providers have the technology at their disposal to deliver better patient outcomes.”
Published on page 25 of the March 2020 issue of RAD Magazine.