Rhenus Lupprians officially changes its name to Rhenus High Tech Limited

We are pleased to announce that Rhenus Lupprians Limited has now officially changed its name to Rhenus High Tech Limited. In the past, Rhenus High Tech has operated with different company names across Europe. This was a deliberate decision in order to retain established local country company names post-acquisition, providing familiarity and continuity to the existing client base and local market, whilst also introducing the Rhenus company name.

The rebrand to Rhenus High Tech Limited is a strategic decision taken to help synchronise the Rhenus High Tech brand identity throughout all Rhenus European entities, standardizing our market presence and further demonstrating our strength and coverage as market leaders within the High Tech logistics sector across the UK and Europe. We follow our colleagues in Germany who officially became Rhenus High Tech GmbH in 2019 and our High Tech colleagues in Benelux and Poland who are set to follow suit within their respective regions.

In addition to the name change, the new Rhenus High Tech brand and logo will be adopted consistently across the UK operation.

Co-managing directors Graham Barrow and Carsten Braune said: “This is a very exciting announcement, one which reinforces our position as the #1 High Tech logistics provider in the UK. The strategic re-brand not only aligns us with our European High Tech colleagues by name, but crucially it demonstrates a harmonised European approach that not only increases brand awareness, it strengthens our position within the High Tech logistics sector and further supports our pan-European customers.”

With the exception of the name change, it is still very much business as usual. Even through these strange and unprecedented times of COVID-19, we continue to be fully operational, supporting our healthcare customers, to deliver and install their life critical systems whilst maintaining the same impeccable service levels that our clients have become accustomed to.

Operational procedures have been revised to ensure we are fully compliant with government guidelines and all of operations are certified as COVID secure.

We are proud to have remained operational throughout this challenging period, providing continued support to our customers and the NHS, delivering and installing systems ranging from MRI’s and CT’s to ultrasound and covid response ventilation systems. Knowing that the small part we play in the final mile supply chain process ultimately has a direct impact to front line health care, is immensely rewarding and motivating.  We look forward to continuing to support the healthcare sector in their efforts to overcome COVID-19 and beyond.

Picture: Rhenus High Tech’s co-managing directors Carsten Braune and Graham Barrow.

This news story has been sponsored by the companies concerned and does not represent the views or opinions of RAD Magazine.

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